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A’PIEU: A Brand Deep Dive

By Bianca Hazelhurst
27/09/2022 | Read time: 5m

The whole style of A'Pieu brings to mind the words 'cute', 'cheeky', 'fresh' and 'youthful'. This brand is the little sister of our also beloved brand Missha, focusing on helping young girls get their skincare routine off to the right start.

Who doesn’t love products that actually work that also happen to come in adorable packaging!

Maybe if you, like me, didn’t have a big sister growing up, you feel like you’ve missed out on something. Sure, there would be fighting and ‘hey, that’s my shirt!’ types of arguments on the daily… but there’s also the warm imagery of big sister brushing little sister’s hair, talking to her about things on her mind and answering questions she trusts no one else with.

With that mental picture in mind, imagine Missha being the big sister, helping her little sister A’Pieu out with starting a simple skincare and make-up routine. Cute!

Let’s look into the name

 “A’Pieu” comes from the French words “first” and “basic” which represents the belief of this brand: first skincare + makeup for girls starting out (don’t worry if you feel like you don’t fit in that catagory, it doesn’t stop me from using their stuff either >.<). A’Pieu believes that skincare should be gentle and makeup should look natural, enhancing youthfulness.

The idea behind the brand is that it focuses on skincare for younger skin, preserving a youthful glow instead of trying to restore aging skin.

Their range sounds like a delicious banquet, including fruit and veggie extracts (orange, watermelon, lemon, cucumber), herb and plant extracts (witch hazel, lavender, chamomile), and some tried and true ingredients such as hyaluronic acid, collagen, and glycerine and much more.

Many products contain over 95% organic components, including snail mucin, fresh goat’s milk, and milk proteins.

All their products are hypoallergenic and suitable for even the most sensitive skin as their formulas don’t contain parabens, GMO, triclosan, benzophenone, and mineral oils. A big whoop for the ‘everything irritates my skin!’ group of girls! 

Let’s look into some of their bestsellers.

One Milk Pack Sheet Masks

Aside from the fact these smell a little too good to be something that you can’t eat (big sigh), these sheet masks apply milk protein extract to hydrate the skin and prevent dryness. 

Real milk essence delivers deep hydration to the skin and gentle exfoliation – removing dead skin cells and plumping the skin for that youthful glow. Made from 100% cotton, it has a special honeycomb texture which helps deliver more product to where it’s needed.

Some of their delicious range of flavours include: White Milk (Hydrating), Coffee Milk (Firming), Banana Milk (Nourishing), Coconut Milk (Moisturising), Green Tea Milk (Soothing), Strawberry Milk (Brightening) and Chocolate Milk (Smoothing).

Madecassoside Ampoule 2X

This concentrated yet lightweight ampoule quickly absorbs without any stickiness or oiliness, providing instant calming benefits.

The main ingredients are: the incredibly hard to pronounce ‘madecassoside’ and familiar centella asiatica (cica) extract. These two besties work together to calm irritation and keep skin balanced.

Madecassoside has strong anti-inflammatory benefits and is also known to help stimulate collagen production for improved elasticity. And we all know cica (aka Tigergrass, aka Centella) possesses anti-inflammatory benefits, and has the ability to help boost circulation, decrease moisture loss, and accelerates cellular repair for brighter-looking skin.

The formula is ideal for dry, sensitive, or dehydrated skin but can work well as a part of any skin care routine because of its extra gentle, hydrating ingredients.

The sciency bit to know is that the pH is 6.5. True to their brand, this ampoule from A’Pieu is formulated without artificial fragrances and colours, parabens, sulphates, animal products, alcohol, mineral oils, and silicone.

Madecassoside Cream 2X

This cream is just so calming!

The new formula has 2x more madecassoside ingredients than the original, providing the ultimate soothing and nourishment for your skin. The kick to this is that it’s so hard to find a heavily nourishing cream that actually sinks into your skin, yet this soft and creamy formula melts into skin for quick absorption and fast results.

A little more about madecassoside (I bet its ears are burning, we’re going on about it so much), it’s actually a natural compound found in cica. 

It is an antioxidant and anti-inflammatory that reduces damage from free radicals and boosts hydration by increasing the skin’s natural hyaluronic production. As we’ve discovered, this is especially beneficial for sensitive or acne prone skin. 

We love this ingredient so much here at UNBLEMISH that I’m definitely going to dedicate an article to it, but for now head over to BYRDIE to read up the promising benefits of this power-punching ingredient.

Icing Sweet Bar Sheet Masks

These Ice Cream masks have a delicious aroma, and provide incredible refreshment, full saturation of the skin with vitamins and beneficial elements, rapid recovery and moisturizing. 

There truly is something for everyone in this range, as each of the masks of the series is aimed to solve a specific skin problem:

Watermelon and pomegranate extracts help to normalize the natural hydro-lipid balance of skin. They give prolonged moisturizing, increase firmness and make the skin incredibly tender, velvety and refreshed.

Melon and kiwi extracts are designed for toning, skin saturation with vitamins, moisturizing and improving the general condition of epidermis.

Pineapple and mango extract gently exfoliate skin, giving it softness, elasticity and smoothness.

Tangerine and yuzu extracts level the colour and texture of the epidermis, brighten freckles and pigmented spots.

This is just a brief summary of all the goodies A’Pieu has to offer! A company that is rich in knowledge and has history as far back as Missha does, we can trust that A’Pieu has advice for us like that of a caring big sister who has been through it all before. 

We stock more than these powerhouse products here at UNBLEMISH, so feel free to have a gander and explore the range!